This vending machine's innovative marketing strategy, referred to as 'intelligent marketing' doesn't only gather information about its potential customers but also uses external information such as time of day, temperate, and season. Using the data collected from weather information, the vending machine showcases products that are appropriate for the weather such as a cold class of lemonade on a sunny day or a hot coffee on a cold morning.
The 'Elektral' vending machine is currently being installed throughout Turkey busy areas such as train stations and large malls. The company plans to install at least 500 machines throughout
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